The marketing strategy of etisalat

Etisalat is well-placed to meet these challenges head on. However there is no competitive advantage with other competitors of producing such services.

As it is related to technology so the company required high initial investment and thus initial costs of the company remains very high. Etisalat uses various mediums for the promotion of its brand in the telecommunication segment are Television, Print media, Radio and extensive use of the social media on the Internet.

Major competitors of Etisalat are as follows: The employees work day in and out to provide quality service to the customers. If the customers do not get the service online, they can visit the nearest service store to get the proper service physically.

It has a great brand value in the Middle East. Many Etisalat departments and subsidiaries had certified against the ISO Industry Analysis Since the telecommunication industry in the UAE was dominated by the monopoly of Etisalat until a presidential decree was announced in med —as mentioned before- to end it, there has been no competition in this sector.

This was the year in which the country democratically elected Nelson Mandela as president; the year in which apartheid was officially ended in the country. Besides a comprehensive range of readily available standard telephones and feature phones, Etisalat offers businesses sophisticated key phone and PABX systems incorporating the very best in telecommunications technology to meet their communication needs.

As of now, the company is providing 5G services; it is little expensive because of the advanced technology. This requires the support from the government as well as improved connectivity and communication to all their stakeholders.

E, and it operates in the whole middle east countries, some countries like Sri Lanka, Pakistan, Afghanistan in south-east Asia, and many African countries. As a result, the best opportunities for MTN then remain the Asian markets as the African market saturates. Etisalat, being one of the largest telecom providers in the middle east and Africa offers the complete range of fixed line, mobile, data and internet services as well as innovative convergence technologies to the customers.

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. With this new vision, the entire Group will be inspired to adopt a more digitally oriented focus to align the strategic direction of all operating companies, thereby taking full advantage of growth opportunities going forward.

In Ruiz Vazquezthe following were enumerated as the restraints to internationalization of mobile operators. That's all free as well!

Faster time to market. As of now, the company is providing 5G services; it is little expensive because of the advanced technology.

For example, it took the liberalization of the mobile phone sector in Nigeria with the opening up of avenue for competition with the monopoly state corporation NITEL for MTN and Econet Wireless to initially compete for market share in the country.

If we compare costs and revenues then also initially the costs would be higher but later on it adjusts its value.-Quality Assurance on requests Processed from outlets to be ported to Etisalat.-Initiate outbound calls to Validate Customer data in Received Requests.

Competitive Strategies, Marketing Essentials, Marketing Strategy and Planning) Skillsoft;Title: Senior PR Mass Communication. Marketing Mix of Etisalat analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Etisalat marketing mix explains the business & marketing strategies of the brand.

It also consists of Service Mix (Process, People, Physical Evidence).

Etisalat Nigeria Gets New Chief Marketing Officer

Competition forces change of strategy in Etisalat Four years ago it appeared that nothing could push Etisalat off its pedestal. The telecommunications operator held a virtual monopoly on the UAE's mobile phone, land-line and internet market, much to the chagrin of many customers who griped about the company's significantly high costs.

Etisalat, a UAE-based telecom provider that maintains over 10 million wireless subscribers and serves nearly one million fixed-line and broadband services providers, was an early adopter of this technology strategy, combining the implementation of intelligent marketing software with consulting services to execute and manage its marketing.

A Fruitful Experience

Definition of integrated marketing communications (IMC): An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other. Marketing budget of Etisalat is planned and finalized every year when marketing strategies are presented in the board meetings and then approved.

Following table shows the budget scheme for the year’s marketing strategy.

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The marketing strategy of etisalat
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